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Re: Which GM Brand(s) Do You Think Should Get The Chop?
Interesting question: who should get the chop? I'm gonna elect choices not available to me:
1) Jill Lajdziak of Saturn, since she cannot seem to run a division with entirely new products and a relatively new dealership body.
2) Jim Bunnell of Pontiac-GMC-Buick. Sorry, Jim, you've got three storied brands, and you've done little to rationalize brands or product strategy.
3) Ed Peper is to be placed on alert. Your retail sales have been surpassed by a foreign brand, Toyota, which also crushes you on the car side of the business. You have access to global resources, and you've done little to leverage those resources.
4) Mark LaNeve, Vice President of Sales, Service and Marketing of General Motors. GMNA's marketing sucks, and you head it. Sales have continued their downward spiral, and you simply rationalize this with spin like "Malibu sales are up in April." Hmmmm, you need to do a whole lot better, Mark.
To be clear, there's nothing wrong with the brands. There's a whole lot wrong with underworked, overpaid, visionless, uninspired executives at the RenCen. Whole lot of fancy MBA-style titles, not a lot of convincing output. The real chopping's got to start with impunity on Jefferson Avenue in Michigan.
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