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Re: Which GM Brand(s) Do You Think Should Get The Chop?
None of the brands needs to go---just adjust the business to be flexible with the ups and downs of the market.
If for example GMC were to get the axe would those 500,000 or so buyers all just shop at another GM division? Not likely--I say 1/4 of them deflect just like they did with Oldsmobile (only Olds lost more).
Cutting brands is just not the magic pill that so many people think--scale them down if needed (Pontiac does not need an Aveo clone) and increase the sales channels.
All of the GM brands have recognition and all have a place in the market--just not all an be full-line brands at this time.
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