[ksr]

I've always been against cutting any brands, and I still think dumping Olds was a mistake.

But with the way the market is tanking, they may need to. Just not enough sales to keep all these brands alive.

If they finally complete the Buick/Pontiac/GMC dealership merge, isn't that in effect dumping two brands. They really wouldn't be three brands anymore, just one. The advertising and marketing could be combined.

Maybe the should do this and create Cadillac/Saab/Hummer as well.

Chevrolet would be the only standalone.

Frankly, I think Saturn is on life support. They sell five vehicles, all of them well designed and with a lot of merit. But they just aren't selling. The Astra is unique to Saturn (discounting non-NA Opel). It could be moved to Pontiac or Chevy. The VUE becomes the next Equinox. It's like Oldsmobile all over again - they launched a lot of good products that could have saved the brand, but no one bought them. But I don't think Saturn has even the number of loyal buyers than Olds had (and many of which GM has since lost).