GM Inside News Forum - View Single Post - Which GM Brand(s) Do You Think Should Get The Chop?

D C · 06-20-2008, 08:00 AM

Frankly, you do NOT get ride of GMC in a logical scenario.

Yes, they're all rebadges. But look at the sales. Why are that many people buying a rebadged Silverado instead of buying the Silverado? Why are they buying an Acadia over an Outlook? A Canyon over a Colorado? There is a perceived difference between GMC and those other brands. And being re-badges, their cost delta is low relative to their counterparts. If they can command a higher transaction price that justifies the increase in production cost, it's a net win for the company.

Kill GMC and those GMC buyers would NOT go to other brands, just like Olds buyers opted by & large for non-GM brands.

06-20-2008, 08:00 AM	#10 (permalink)
D C 3.6 Liter SIDI V6 Join Date: Aug 2003 Posts: 1,016	Re: Which GM Brand(s) Do You Think Should Get The Chop? Frankly, you do NOT get ride of GMC in a logical scenario. Yes, they're all rebadges. But look at the sales. Why are that many people buying a rebadged Silverado instead of buying the Silverado? Why are they buying an Acadia over an Outlook? A Canyon over a Colorado? There is a perceived difference between GMC and those other brands. And being re-badges, their cost delta is low relative to their counterparts. If they can command a higher transaction price that justifies the increase in production cost, it's a net win for the company. Kill GMC and those GMC buyers would NOT go to other brands, just like Olds buyers opted by & large for non-GM brands. Last edited by D C : 06-20-2008 at 09:45 AM.