Quote:
Originally Posted by TriShield
One of the root problems of GM is the sheer amount of brands it has, five too many.
If GM gets real about the reality of their place in the market and are serious about staying out of bankruptcy they will CUT ALL THREE BRANDS ASAP.
None of them do anything that Chevrolet and Cadillac aren't already doing or can't do better and none of them have any real goodwill or equity left in the marketplace.
The worst part? GM killed them (and itself) with decades of mismanagement, fundamental misunderstandings of each brand's place and heritage, failure to do them justice, and the crappy cars that were the result.
GM MUST allocate all of it's resources to it's core business which is the Chevrolet brand and Cadillac for luxury.
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That's fine, but two brands are too small. Cadillac is flashy luxury something that Buick and Saab are not. Saturn is basically the channel for GM European cars. So keeping those 5 brands automatically makes sense.