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Saturn. General Motors has revitalized this division's entire lineup, with enticing new right-size vehicles like the Outlook and Vue crossovers and the Aura sedan. But buyers aren't, well, buying it. Sales are down 20 percent.
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Hmmm, some people will take the usual stance with this news by suggesting that Saturn be sold off or simply be closed. Others within General Motors will take the usual approach and either cut factory workers or lower-level salaried positions to compensate for the negative impact that Saturn is having on GM's balance sheet.
I say try a new approach: take the people at the top who were handed a relatively new brand with relatively new dealerships and a whole new lineup who still were not able to manage to just maintain share and show them the door. Time to find more inspired divisional managers who understand what Saturn is and how to tell consumers Saturn's story in a way that will compel consumers to buy Saturns. Sorry, Jill, you've had since 2005, and you're just not cutting it.
My guess is GM will promote Jill to head of North America and move another marketing exec at Saturn to head the Division. You know, since both are doing such stellar jobs.
God, I should have gotten an MBA and worked for American enterprise. 9:00 am - 4:30 pm, zero accountability, zero vision, zero stress, zero experience, and a high six figure salary with a severance package. You can't make this **** up!