Quote:
Originally Posted by jlmartin99
emh,
Yes as auto enthusiasts we care about all aspects of the car experience. And do not get me wrong, I was not the only car enthusiasts at this event but most did not perform a detail comparative evaluation as I did. They simply liked the XLR over what was available from Mercedes-Benz, Jaguar, Lexus or BMW at the time.
Yes, I believe the XLR sales suffer primarily due to awareness and I would think that is not going to change. It is what it is.
JLM
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The big difference is that those cars (the MB,Jag, Lexus, BMW) don't share a platform with a sports car that is markedly lower priced and from a much lower status brand (Chevy). If one could buy the Jag as say a "Triumph" with a slightly different body and more power for $35,000 less it would definitely enter into the picture as a viable alternative. Especially if the "Triumph" was already in the market for 50 years and was a desirable icon.