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Re: How to make Buick a luxury brand.
Buick does NOT need a new GNX. While I would completely FREAKIN' LOVE a new GNX - this is just not the time. Or, these are just not the times.. Buick doesn't need to be a performance division. We already have a luxury performance division (Cadillac), we have a (what's supposed to be) "performance" division (Pontiac) - and a division with performance products (Chevy - Corvette, Camaro, etc).
So why does Buick need a GNX? Now? They don't.. They need to fill in a the pure "luxury" division that GM is entirely missing out on right now. Who gives a flying "F" if Buick is only being sold to old people?! Lexus is making an awfully good living doing it since Cadillac stopped. Buick needs to take back some of those customers.
The only thing that will be missing from Buick is the luxury "experience" - which I'm sure they can at least work on. The dealerships can be enhanced and the feeling, in general, improved upon. Technology-wise, I'd like to think "we" can produce our own Lexus. Isn't that was Buick is supposed to be? The Domestic Lexus? That's a rhetorical question...
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