That's such an easy question to answer. Since Cadillac doesn't make soft-riding vehicles anymore (like the Lexus LS), that's the first step. Next, since Cadillac is going toward more performance - their vehicles aren't as quiet anymore. There's your second step. Be as quiet as a Lexus LS. Remember, Lexus is what the old Cadillac used to be...
Next, make the interiors extremely luxurious and "warm" - not German "cold" like BMW. Lots of wood (it's about luxury) - REAL wood - and extremely soft, plush leather seats.. Plenty of leg room - smooth, refined and quiet engines - and there you go.
Of course, nice designs - which Buick is definitely stepping up with right now...
Done.
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Originally Posted by Astra RL
Buick has long suffered product neglect until the Enclave. With 14 year old 1996 Centurys and 8 year old Park Avenues. Their place right below Cadillac suffered. With cloth bench seats and and four speed column shifted automatics the Lacrosse and Lucerne were supposed to fix that. They did not. What does Buick need to compete in the luxury segment without stepping on the toes of Saab and Cadillac?
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