Quote:
Originally Posted by mgescuro
Buick has long since gone past the point of no return in the US.
1 CUV does not resurrect a brand.
Buick has no market pull. It has no positive image. It's products are sub par and old.
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Do you even do market research before pulling stuff like that off?
One CUV might not resurrect a brand, but a class-leading CUV can give hope in the brand's resurrection, and that's what they did with the Enclave. Now, all we have to do is wait for the next bunch of Buicks to come along to fight the Lexus, Infiniti and Acura of this world and out of it.
It may not happen overnight, but I have faith it will. Changing a brand's image takes roughly 5 years provided you're coherent (read: Saturn's a bad example of this).