Quote:
Originally Posted by Astra RL
It kind of has to survive here or it will not be an american brand. Being american is valued in china but not here and that is just sad. If they did not want the Invicta, it would still be a W-body. And the fact that the current Lacrosse will only be on the market for four years shows that they are at least trying to make a revival. What market did Lexus have to pull when they made the most successful luxury brand in the US. Yes I know it is the ES and RX that carry the brand. However Lexus' buyers are aging and they are not capturing the younger market. This all opens places for Buick If they have a superior product to the ES 350 then buyers that nebver would have given the Lacrosse a look will migrate to Buick.
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I can go either way. Buick can still be an "American Brand." it doesn't have to be sold in America to retain that heritage. It doesn't even need to be owned by Americans. So as far as GM's argument in that sense, I think it's simply rhetoric.
If GM cared, they wouldn't have spent senseless dollars on creating a nonsensical "Super" level on its cars.
Yes. Lexus is capturing the elderly market. Fine and dandy. So how does that leave an opportunity for Buick? Do you honestly think people are going to give up the Lexus customer experience and go to Buick? Where customer service is spotty? Where it's not a luxury experience? I mean, your Invicta will probably be sold next to a G5 or a Canyon.
Right now, that's all pie in the sky, and it will be the ultimate drawback at GM. Gm's dealership consolidation, while making financial sense on paper, trashes the customer experience and overall image of the speicfic brand and car you're buying. It is especially hurtful for high end cars like Cadillac.
Ultimately, GM needs to make some hard choices. And Buick is definitely on the bubble.