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Re: How to make Buick a luxury brand.
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Originally Posted by mgescuro
Buick has long since gone past the point of no return in the US.
1 CUV does not resurrect a brand.
Buick has no market pull. It has no positive image. It's products are sub par and old.
There is nothing in the Buick lineup that can't be blended into the Cadillac lineup.
If Buick survives, it will be in the Asia-Pacific market.
Buick is dead in the US.
GM doesn't want to bring in the Park Avenue.
GM wants an Invicta? To do what? Attract what kind of customer?
How about a Riviera?
All talk. Money wasted on Buick is better spent on rectifying Cadillac.
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It kind of has to survive here or it will not be an american brand. Being american is valued in china but not here and that is just sad. If they did not want the Invicta, it would still be a W-body. And the fact that the current Lacrosse will only be on the market for four years shows that they are at least trying to make a revival. What market did Lexus have to pull when they made the most successful luxury brand in the US. Yes I know it is the ES and RX that carry the brand. However Lexus' buyers are aging and they are not capturing the younger market. This all opens places for Buick If they have a superior product to the ES 350 then buyers that nebver would have given the Lacrosse a look will migrate to Buick.
Last edited by Astra RL : 06-08-2008 at 11:11 PM.
Reason: Lexus
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