View Single Post
Old 06-08-2008, 10:34 PM   #4 (permalink)
mgescuro
GMI Staff Member
 
mgescuro's Avatar
 
Join Date: Jan 2003
Location: San Francisco Bay Area
Posts: 24,327
Re: How to make Buick a luxury brand.

Quote:
Originally Posted by Astra RL View Post
What does Buick need to compete in the luxury segment without stepping on the toes of Saab and Cadillac?
Buick has long since gone past the point of no return in the US.
1 CUV does not resurrect a brand.
Buick has no market pull. It has no positive image. It's products are sub par and old.

There is nothing in the Buick lineup that can't be blended into the Cadillac lineup.

If Buick survives, it will be in the Asia-Pacific market.
Buick is dead in the US.

GM doesn't want to bring in the Park Avenue.
GM wants an Invicta? To do what? Attract what kind of customer?
How about a Riviera?

All talk. Money wasted on Buick is better spent on rectifying Cadillac.
__________________


2000 Saab 9-5 Aero
1995 Mercedes C280
1994 Jaguar XJ6

...when all hope is gone, you know sad songs say so much...

My Vision of Cadillac
My Vision of Cadillac (REDUX)





mgescuro is offline   Reply With Quote