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Old 06-04-2008, 12:47 PM   #33 (permalink)
Paul
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Join Date: Dec 2003
Location: Colorado
Drives: 2002 Pontiac Firebird Trans Am WS.6
Posts: 140
Re: What Should GM Do With Hummer?

Quote:
Originally Posted by drew630 View Post
Keep it and go smaller to compete with Jeep.
I agree with keeping it and designing smaller HUMMERs. I own an H3 and love it and will be looking at the H4 if it ever reaches production.

But let's be realistic. You could argue that GM already competes with Jeep with all the other SUV options within GM; competing with Jeep doesn't require HUMMER. Why keep around a brand just to produce a single vehicle (H4) that competes with the Wrangler? If it's only the image that is competitive, that's marketing strategy which can be applied to a different brand.

What if they took the HX concept, put a GMC badge on it, targeted Jeep in their marketing of GMC SUVs and got rid of HUMMER? Personally I would hate to see that, but it's a valid argument.
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2002 Pontiac Firebird Trans Am WS.6
Conversion #3519, September 27, 2001

Light Pewter Metallic, Camel leather trim interior, M6, Hurst short-throw shifter, TCS.
One of five WS.6 models built with the combination of pewter exterior paint and camel trim interior. This combo was not an available option; the dealer had to override the restriction.
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