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Re: What Should GM Do With Hummer?
If you sell Hummer now, you're selling at it's lowest value, which is not the way to treat an investment. It would have been nice if they saw the gas crunch coming and sold a year or two ago when the brand was doing well, but they can't do anything about that now. Unless it's deep in the red every quarter, keep it rather than selling low. Either cut price tags and amenities and make it a pure off-road brand, or update the powertrains for better efficiency and combine it with Cadillac dealerships. Selling them on BPG lots will only remind people of how expensive and inefficient they are.
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Blah blah blah....green green green....global warning....blah blah....carbon footprint....green green....blah blah....catch phrase...talking head...blah blah blah
Last edited by JVal14 : 06-05-2008 at 12:54 PM.
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