TTAC is reporting HUMMER is going the way of Oldsmobile. With the quickness.
By Robert Farago
June 3, 2008
An anonymous source (whose information has been independently confirmed) tells TTAC that GM has killed the HUMMER brand. While not "official," GM told its field teams that all corporate investment in HUMMER has ceased. No refreshes. No new models. And no more marketing support. The decision pulls the plug from 171 HUMMER franchisees, including 71 standalone dealers. According to our tipster, GM field operatives– who must make nice with the abandoned store owners– are "crapping themselves." And why wouldn't they? Many of these dealers have just spent millions upgrading their dealerships to meet Hummer brand requirements set forth just two years ago. The first lawsuits have probably already been filed. The rest will follow. Still, it should cost GM less than the billion dollars spent shuttering Oldsmobile– although that was back when a billion dollars was real money, not GM's monthly cash burn.