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TriShield · 06-03-2008, 06:20 PM

HUMMER is realistically the only GM brand with value (even with high fuel prices) and one that could be sold to another automaker, investors or back to AM General. Just like Jeep with Chrysler.

The rest of GM’s brands, even Saab, have basically zero value outside of GM to anyone else. GM’s restructure should include the closure of every brand except for GM’s core business which is Chevrolet and possibly Cadillac. HUMMER could exist fine with these two brands if GM properly managed it’s business.

Not only does it have the best customer retention, it also provides more profit to GM per unit sold than anything else they make (though that may have changed) and has a unique, premium image that can’t be replicated by any other GM division or other automakers, again like Jeep.

A leaner GM is a GM that can prosper in these times and can react quickly to shifts in the market. It’s a GM with new leadership, with just Chevrolet and Cadillac and with the resources and talent to make exceptional vehicles for both brands the capitalize on their rich histories and nameplates.

Sadly, I don’t think we’ll ever see this happen before Chapter 11.

06-03-2008, 06:20 PM	#147 (permalink)
TriShield 4.4 Liter Supercharged Northstar Join Date: Jan 2005 Location: Phoenix, AZ, USA Drives: 07 Escalade ESV, 09 G8 GXP Posts: 2,935	Re: GM to close 4 North American truck plants, may axe Hummer, Volt to be made in Det HUMMER is realistically the only GM brand with value (even with high fuel prices) and one that could be sold to another automaker, investors or back to AM General. Just like Jeep with Chrysler. The rest of GM’s brands, even Saab, have basically zero value outside of GM to anyone else. GM’s restructure should include the closure of every brand except for GM’s core business which is Chevrolet and possibly Cadillac. HUMMER could exist fine with these two brands if GM properly managed it’s business. Not only does it have the best customer retention, it also provides more profit to GM per unit sold than anything else they make (though that may have changed) and has a unique, premium image that can’t be replicated by any other GM division or other automakers, again like Jeep. A leaner GM is a GM that can prosper in these times and can react quickly to shifts in the market. It’s a GM with new leadership, with just Chevrolet and Cadillac and with the resources and talent to make exceptional vehicles for both brands the capitalize on their rich histories and nameplates. Sadly, I don’t think we’ll ever see this happen before Chapter 11.