Quote:
Originally Posted by Perian
He also said the iconic Hummer brand may be discontinued.
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NOOO!
This is GM's problem- they have no clue how to seperate the identities of thier brands. They are too busy trying to make every brand appeal to every customer. Maybe they need to spin off a couple badges. Stop trying to rebadge everything and give your brands some individuality.
Does anyone see Ferarri or Porsche or Lamborghini closing plants? No, and why? Because they know they have a niche vehicle and treat it as such. Make something that your target audience wants to buy and it doesn't matter what kind of gas mileage it gets OR how much it costs.