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Late to catch this trend as usual, General Motors and Ford are frantically rewriting their product plans for the next dozen years to account for changing standards while they try to prop up sales of their current model lines in the short term.
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This has been like watching a car crash in slow motion. Standing on the side lines, it's been painfully obvious for several years that fuel expenses would likely rise sharply and that GM's small car portfolio was agonizingly substandard.
As the GMT-900 beasts were rolled out, they seemed absolutely huge and out of place with this impending reality. I realize that the big trucks offered good margins, but how much strategic vision did the company demonstrate?
It's gonna be a rough year.