HSV E-Series LS3 ClubSport R8, GTS, Maloo R8, Senator Signature & Grange
Joe Kenwright
26 May 2008
www.carpoint.com.au
The latest E-Series range has generated record sales for HSV in every model.
Although the new model range made less sense when launched in 2006 incomplete, it has since proved exactly what was required to achieve sales dominance, following running changes and additions. These have all come together in the latest LS3 upgrade to deliver HSV's most cohesive range ever.
If you are in the market for a new HSV, it is worth reflecting on what prompted these critical changes to the HSV model range and how they have impacted the hotties' value for money.
HSV insiders have acknowledged that Holden effectively grabbed the entry niches that HSV once owned with the base ClubSport and Maloo via the VE SS-V sedan and ute. At the top end, Holden also eliminated HSV's base Senator level with its Calais V.
Unlike the current FG Ford and FPV ranges which don't offer a V8-powered Calais V rival or a Senator Signature-rival powered by FPV's F6 powertrain to avoid conflict, HSV chose to lift the complete E-Series range up a niche while containing prices.
It was not as if HSV had any choice. For buyers wanting a seriously competent entry-level sports sedan or ute, both Ford and Holden now offer models that are at least as quick and better-equipped than previous HSV and FPV models at massive savings.
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