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Re: GM: Time to Consolidate
Very good article! Really, there's no question in my mind whatsoever that Hummer should go. It's served it's purpose and it's not in keeping with the overall brand image GM is now trying to cultivate. Hummer is assosciated with being a gas guzzler and with the military. It's the poster child for excessive gas use! It's time to really take a hard look at what's needed and what isn't for GM's success going forward. Chevrolet, Cadillac, Saturn, Buick all have a very important role in the future at GM, both here and around the world. Certainly Hummer and even Pontiac don't, espessially with CAFE now coming along. Saab I must admit is debatable because of what it brings on the engineering side of things. Bottom line is though: how can GM be the most focused and successful company? Where will the money do the most good? They're questions that need to be asked.
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Last edited by ChevroletRevived : 05-20-2008 at 11:47 PM.
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