Quote:
Originally Posted by KingElvis
EXACTLY!!!!!!!!!!!!!!
Jeezuz, why do we need Saturn? Saturn has SUPER LOW VOLUME compared to other divisions. They're not very profitable, and Saturn has no 'brand' image anymore since they make a big SUV and mid size car.
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Congratulations and welcome back the old school thinking that flushed GM down the toilet! (Hope fully the sarcasm is duly noted) I don't give a rat's @ss about volume. If the company isn't profitable, then it doesn't matter whether they produce 1 or 1,000,000 vehicles. They won't be around very long. Face the facts: volume is a losing strategy and has been for the last 35 years. It is the absolutely wrong measuring stick. GM should be looking at profitability and growth, not volume. Volume doesn't create cash flow, pay the bills, or create brand excitement. Profitability and cash flow go hand in hand, lead to better products (because there is actually money to spend on R&D), and contributes to a growing, healthy, stable business.