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Old 05-16-2008, 12:59 PM   #10 (permalink)
roteague
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Re: GM considers selling Chevrolets in South Korea

Quote:
Originally Posted by Ming View Post
This doesn't make much sense to me given that Chevrolet overseas is pretty much all rebadged Daewoo models (and Holden models - for which Daewoo already has one). Not unless GM's ultimate goal is to replace the Daewoo brand with Chevrolet in Korea (and just keep GM Daewoo as the name of the subsidiary producing the cars).

Sure there might be a niche market for some American made cars like the HHR or even Corvette, but if I was a Daewoo brand fan in Korea I'd watch this one closely. Seems like a trojan horse to displace the Daewoo brand, which might not be a bad thing from a global perspective.

What's next, sell Chevies in Australia?
Simple, Koreans like American products for the most part, and foreign cars have a "cachet" there. I think it makes perfect sense if you are talking about selling the Malibu and Impala, or even the upcoming Traverse. I don't think it would be the full Chevy line.
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