Quote:
Originally Posted by Ambalanche
I was thinking the same thing. The Aveo and looks like soon the Cobalt will be sourced from there anyway, so they may just be rebranding everything now. At the rate GM is expanding the Chevrolet name globally, before long there won't be a need to call themselves General Motors, they can just call themselves Chevrolet. Cadillac, Pontiac, Holden, divisions of Chevrolet! |
Which, ironically, is how Ford and others have done it. GM is probably one of the only global brands out there who's parent company is different from it's staple brand.
Nissan was like this before -- Datsun was the brand and Nissan was the corporate parent. And we all know that the Datsun name died and the Nissan name adopted.
But GM was always GM - and to some extent it hurt their brand awareness in some markets. Compare what GM did in some markets (keeping the Vauxhall, Holden, and Opel nameplates) compared to what Ford has done (establish the Ford blue oval everywhere) and you can see how this has affected their world-wide presences.
GM seems to be reversing itself now a bit by making Chevy and Cadillac both global brands.
Just my two cents.