Quote:
Originally Posted by Ming
This doesn't make much sense to me given that Chevrolet overseas is pretty much all rebadged Daewoo models (and Holden models - for which Daewoo already has one). Not unless GM's ultimate goal is to replace the Daewoo brand with Chevrolet in Korea (and just keep GM Daewoo as the name of the subsidiary producing the cars).
Sure there might be a niche market for some American made cars like the HHR or even Corvette, but if I was a Daewoo brand fan in Korea I'd watch this one closely. Seems like a trojan horse to displace the Daewoo brand, which might not be a bad thing from a global perspective.
What's next, sell Chevies in Australia?
|
I was thinking the exact same thing - makes no sense.
The only thing I can think of is that some home-grown products like the Malibu or some trucks may make it over there. The Tosca is a nice car, but it's on the small side right? Maybe something a little larger between the Tosca and the Holden-based model but with a Chevy badge?
Now that the US seems to have a free-trade pact with South Korea, maybe having US-made Chevys sold in S. Koera is a good move?
I have no idea.
Eventually phasing out the Daewoo nameplate may be their ultimate intention - but I wonder how this will affect their brand loyalty/recognition, etc. From what I've read, Koreans are incredibly proud people; seeing one of their domestic brand names axed may make others flee the marque.
Of course, a "shared name" may work -- like "Renault-Samsung". I dont know how successful it has been for them to market cars under this nameplate.
I also dont know if the cars actually say "Renault-Samsung" on the decklid. I know that Daewoo is technically "GM Daewoo" - but does it actually say it on the car?
"Chevrolet-Daewoo" - sounds like a mouthful to me.