[YupYupYup]

They are just bringing their global branding strategy into line. Chevy name is global; Daewoo is not (save for a few countries that it sells its cars under its own name).

Until recently, the South Korean government imposed a 100% tax on foreign cars in an archaic effort to force people to only buy Korean makes. They even use to tax audit any Korean who bought a foreign car, treating them like criminals or traitors. They really hassled them. Things must be changing. I wonder if the re-badged Chevrolets will actually qualify as Korean cars in the market?