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Originally Posted by Astra RL

Killing brands fails. We all saw what happened with Oldsmobile those buyers that were supposed to go to other brands in GM, went elsewhere. So, if GM were to kill Buick, Saturn, GMC, Saab, and Hummer, where would these customers go to. Certainly some would go to chevy/Caddy but very few. Some people will not consider a Chevy, but will gladly purchase a Saturn Aura.

Your post is right on the money!

GM would save zillions of $$$ if they manage to get rid off all those marketing divisions and the army of paper pushers. Sometimes hurts to see how marketing guys will blow advertising budgets that may be nice contribution to Engineering or R&D. No money can fix your mess with the "cars" of yesterday. My father-in-law will not cross GM dealership door step even if they give away the cars for free. Baby boomers are lost for Big 3; they also teaching their kids what they have learned from their purchases and bad service experience.

Back on the topic, if GM kills Buick I will not buy Chevy, but I might consider Saturn Aura or Saab.