GM Inside News Forum - View Single Post - Business Magazine Suggests GM Should Close 5 Of Its 8 U.S. Brands

Astra RL · 05-15-2008, 03:54 PM

Killing brands fails. We all saw what happened with Oldsmobile those buyers that were supposed to go to other brands in GM, went elsewhere. So, if GM were to kill Buick, Saturn, GMC, Saab, and Hummer, where would these customers go to. Certainly some would go to chevy/Caddy but very few. Some people will not consider a Chevy, but will gladly purchase a Saturn Aura.

05-15-2008, 03:54 PM	#43 (permalink)
Astra RL 3.6 Liter SIDI V6 Join Date: Jan 2008 Location: Pittsburgh, PA Posts: 1,019	Re: Business Magazine Suggests GM Should Close 5 Of Its 8 U.S. Brands Killing brands fails. We all saw what happened with Oldsmobile those buyers that were supposed to go to other brands in GM, went elsewhere. So, if GM were to kill Buick, Saturn, GMC, Saab, and Hummer, where would these customers go to. Certainly some would go to chevy/Caddy but very few. Some people will not consider a Chevy, but will gladly purchase a Saturn Aura.