Quote:
Originally Posted by FStephenMasek
Again - GM needs to advertise all of its brands together, not eliminate brands. The brands are an advantage. Le'ts use the Camry example from that article. Toyota only offers the Camry, Camry convertible, and Lexus ES, but GM offers the Malibu, G6, G6 convertible, Aura, 9-3, and 9-3 convertible, giving buyers a greater choice of interior and exterior styling.
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I see what you're saying, but that's the problem. Toyota is selling those "few" models in the same numbers as GM is selling all those cars in the different brands. OK, GM does provide options in styling details, but the Malibu, G6, Aura, 9-3, & BLS are same/similar sizes and pretty much are the same vehicles just wearing different skirts. If GM only had 3 of the 5 models to design sedan, coupe, and convertible models for; they be able to offer better designs, option packages, etc. like Toyota is currently doing. AND it would be easier to market and update just the 3 models too. More funds for less mouths to feed.