GM Inside News Forum - View Single Post - Business Magazine Suggests GM Should Close 5 Of Its 8 U.S. Brands

ghughes · 05-15-2008, 03:35 PM

Never heard of this mag. We know that franchise laws and other buyout costs make it extremely expensive to close a brand- Olds $2 billion, they dont have the cash to do it. Only Saturn, with its few dealers, would be a likely buyout brand. IN theory, the article is correct, fewer models with more ad dollars behind the limited lineup. You have to run ads incessantly, everywhere to boost and reinforce awareness.

05-15-2008, 03:35 PM	#39 (permalink)
ghughes 3.6 Liter SIDI V6 Join Date: Dec 2004 Drives: '98 H1 Open-top HMVEE! '67 Rolls Silver Shadow ' Posts: 1,149	Re: Business Magazine Suggests GM Should Close 5 Of Its 8 U.S. Brands Never heard of this mag. We know that franchise laws and other buyout costs make it extremely expensive to close a brand- Olds $2 billion, they dont have the cash to do it. Only Saturn, with its few dealers, would be a likely buyout brand. IN theory, the article is correct, fewer models with more ad dollars behind the limited lineup. You have to run ads incessantly, everywhere to boost and reinforce awareness.