Quote:
Originally Posted by zete
The number of brands isn't the issue, instead it's the fact each was a full line brand.
What we're seeing now is a niche strategy for specific brands -- Buick, Pontiac, Saturn -- while Chevrolet becomes the full-line brand.
Pontiacs will be rebadged Holdens, which means Holden has an avenue in North America for their cars.
Saturn are rebadged Opels, again, Opel gets an avenue in North America.
Buick ends up being a total niche luxury player, focusing on comfort and unpretentious luxury and the Chinese market while Cadillac can go after everyone globally along with Chevrolet.
Killing Pontiac will hurt Holden. Killing Saturn hurts Opel. Killing Buick hurts Buick. And Buick is massive in China.
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Totally on the money!
The problem isn't the number of brands its what you do with them. Keep the brands and focus the products they are selling.
GM needs to play to their individual strengths of each brand and be loyal to that concept.
For examples - no trucks for Pontiac just sporty vehicles and Opel products and Chevy clones for Saturn.
Having more brands can be just as much an advantage if used properly as it sometimes a disadvantage when they end up competeing against each other.