Quote:
Originally Posted by vncj96
i think saturn going away and saab being shifted to just europe would be the best bet, take the outlook and make it a chevy, the aura could just go away or use it as a buick, the sky could be put as a buick, or kill the cadi rebadge of the vette and put as the sky in as cadi, stuff a V-8 in it, and keep the CTS V6 as its base, the ion and vue can easily be killed all together, and the astra can become an eco chevy. Saturn dealers are all independeant so there, the buildings get sold and the line absorbed by three other brands.
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Saturn should just be rebadged Opels. The Outlook, though a great vehicle, doesn't fit that European feel Saturn should strive for. Make all Saturns and Opels the same and it all makes sense. Then push the European flavour of Saturn as a selling point.
I think there's a definite fixation on just looking at the North American market and not realizing how GM is repositioning the brands.
Take Pontiac. The G8 is a Holden. An Alpha-based G6 would be a Holden, too -- the Torana. It makes sense this way as you have the exact same car, with different badges, sold worldwide.
Same holds for Buick: same cars here and in China, both huge markets. Focus on understated luxury in both markets.
No need to kill or sell anything, just ensure each has its own flavour. And with proper rebadges -- you'll never see a Holden and Pontiac on the same road, for example -- it'll work wonderfully well, cost less than the old system GM used, and provide cars to niche markets like auto enthusiasts.