Quote:
Originally Posted by vcs2600
People here seem to forget that GM is a major european automaker. Should they just abandon the premium segment in Europe? Wouldn't this put GM at a major disadvantage versus Ford, VW, and Fiat?
Meanwhile they have 3 premium brands (Cadillac, Buick, Hummer) in North America - the problem is here, not in the EU where their brand hierarchy actually makes some sense (Chevy/Opel/Saab).
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You can have three premium brands so long as they target three different groups of buyers. Thus, Cadillac and Buick can co-exist, but they can't offer the same look, feel, etc. Cadillacs should perform. Buick is understated luxury. Each has their place. And Hummer is a niche player building vehicles that cater to a specific group of people -- and I'm not one of them.
BTW, if GM fully moves Pontiac to RWD then that creates a niche in and of itself. A brand that caters to enthusiast who desire a RWD car. It's also why I'm not going to be upset if Chevrolet doesn't get a RWD sedan, it caters to a different crowd if its truly going head-to-head against Toyota.