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Re: Business Magazine Suggests GM Should Close 5 Of Its 8 U.S. Brands
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Originally Posted by HotCarNut 
the best strategy would be to kill Chevrolet as it has the most independent dealers and nearly every model has a counterpart in another brand...In short, Chevy has no defining DNA.
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Quote:
Originally Posted by windvale
I'm going to go ahead and nominate this for the dumbest comment of 2008.
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Yeah I'd like to second that.. and give the guy a HARD "INTERNET PUNCH IN THE FACE"...
GM needs to keep all of it's brands, and simply marry the NICHE brands, Saab and Hummer with a mainstream one... Saturn/Saab and GMC/Hummer.. allowing for each to benefit from the other's dealer network and marking funds... In fact Hummer needs to be a part of GMC in a way that would allow fo it to be the Premium Land Rover/Jeep alternative with BALLZ... 
Even more to the point tho is the fact that the author of the original article FAILED to realize that GM has a multi facet MID-SIZE strategy that has both small and larger offerings... example being Malibu/Impala... and in no way is the Camry's sales 3 times that of the Impalas. He simply used the Epsilons as an example when it has been all along an Epsilon/Wbody configuration... |