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Re: Business Magazine Suggests GM Should Close 5 Of Its 8 U.S. Brands
I agree 100%. GM only needs Chevy, Cadillac, GMC, and maybe Saab or Saturn.
Every interesting (read supercharged V6, V8 models) Pontiac should be branded Chevy SS. Keep Pontiac's swoopy-design cachet and only use it for SS models. Chevy models should remain in the "everyday" category. Anything remotely upscale should be Cadillac (from small to large sedans and SUVs). Saab or Saturn can handle the heavily-European influenced-designs...they can sell in small to moderate numbers, but remain credible to the US market. GMC sells only SUVs and pickups...and maybe special edition Hummers.
Last edited by jlt0x : 05-15-2008 at 03:36 PM.
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