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Old 05-09-2008, 09:06 AM   #2 (permalink)
Perian
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Join Date: Nov 2004
Location: New York
Drives: 2008 Saab 9-5 Sedan
Posts: 3,963
Re: How Will UAW Strike Impact Chevy Malibu? Should GM Redirect ($$$) Shoppers To Imp

Quote:
Originally Posted by Perian View Post
Chevrolet should develop programs that incentivize dealers to redirect Malibu shoppers into Impala if the prospect is a defection risk.
Here in New York GM cut the incentive on the Impala by $1000 on 05/01.

Interesting to see the owner loyalty program ends on May 21st. I'll assume that means a big "10 Day" Memorial Day sales event will follow.

Here are some Malibu production figures:

Fairfax: April 2008: 13,191
Fairfax: MY08 (04/30): 85,184

Orion: April 2008: 8,933
Orion: MY08 (04/30): 30,874

Percentage of Malibu production down due to assembly disruption: 60% (Based on 04/08 figures).
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