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Old 04-17-2008, 08:07 AM   #6 (permalink)
parakleets
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Join Date: Jan 2003
Location: Northeastern USA
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Re: GM Vehicle Inventory Figures: The Good (CTS), The Bad (SUVs), The Ugly (Astra)

It would be nice if GM had a marketing campaign for all of it's new models. The Malibu, G8, and CTS are getting plenty of exposure on national TV, but the Astra is only (briefly) featured in Saturn full-line commercials. I'm certain that the Astra would sell, if people knew that it existed! If GM can't support all of it's new (and excellent) models, maybe they really would be better off with less brands. I have never been in favor of GM killing brands, but their inability to spread the advertising budget around is essentially killing model lines and brands, in the marketplace.
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