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Mr. Burns · 04-15-2008, 11:36 PM

I think when it comes to car commercials, and especially for luxury cars, you have to sell more than just a car in your ads, you have to sell a feeling or a way of life. That's why I think the Lexus ads are so effective.

BTW that Saab ad is also very good!

04-15-2008, 11:36 PM	#9 (permalink)
Mr. Burns 6.2 Liter LS9 Supercharged V8 Join Date: Sep 2005 Location: British Columbia, Canada Posts: 7,062	Re: Lexus Hybrid commercials I think when it comes to car commercials, and especially for luxury cars, you have to sell more than just a car in your ads, you have to sell a feeling or a way of life. That's why I think the Lexus ads are so effective. BTW that Saab ad is also very good!