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I thought the reason Eurovision was set up was to showcase pleasant, uplifting music to represent Europe's rise from the war's destruction. Any such suggestion that La La La is nonsensical is just play hooey!
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It was 1968, Europe had other issues by then than rising from the war's destruction... The main point of the ESC was to make use of the Eurovision network (back in the 1950s there were no satellites, so the original Eurovision broadcasts were over the wire, which ran between cooperating broadcasters!). Anyway, ask Lys Assia, she should know.
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Massiel became an actress? Wow. Deedn't know that. What circumstances brought her to stage? At least that would embarrass her? I thought the regular Spanish contestant (name escapes me) quit because he couldn't sing in Catalan?
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Well, Serrat, who was to sing the song, was replaced by Massiel due to the Fracoist regime's suppression of Spanish languages other than Castillian, so by replacing him Massiel became a tool in the hands of Franco, who used the contest to try to paint a more positive image of Spain in Europe.