GM Inside News Forum - View Single Post

**zete** · 03-27-2008, 05:08 PM

Price and image matter. It's why VW couldn't sell Phaetons. You think "VW" and you think "cheap transport". You think "Hyundai" and most people think "cheap transport". It's going to take years for people to accept an expensive Hyundai. They'd be smarter to start a whole new brand: Genesis. It'd do better, but then they'd have to factor in the cost of the whole new dealer network.

That said, it will get customers who want some luxury but don't want to fork over the bucks. It could eat into Buick but it could also eat into Lincoln, Lexus, Acura and Infiniti.

03-27-2008, 05:08 PM	#13 (permalink)
zete GMI Staff Member Join Date: Dec 2005 Location: NCR, Great White North Posts: 5,304	Re: Hyundai Genesis Audio system Price and image matter. It's why VW couldn't sell Phaetons. You think "VW" and you think "cheap transport". You think "Hyundai" and most people think "cheap transport". It's going to take years for people to accept an expensive Hyundai. They'd be smarter to start a whole new brand: Genesis. It'd do better, but then they'd have to factor in the cost of the whole new dealer network. That said, it will get customers who want some luxury but don't want to fork over the bucks. It could eat into Buick but it could also eat into Lincoln, Lexus, Acura and Infiniti.