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Originally Posted by GrandPrix08
I highly doubt the Genesis will be a success on its first year.
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I don't know that it will be a success either. But it's sure a damn good
try. You have to give Hyundai credit for giving it their best shot at their first RWD fullsize sedan in the US.
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Not many Americans will fork over 30-40K for a Hyundai. The name that was once synonomys(sp?) for a easily breakable, un-reliable, ugly looking cheap Asian appliance car that was a laughing stock of so many talk shows, medias and general public.
The question here is: Will you pay $40,000 for a Hyundai V8? I don't think so.
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(It's "synonymous", not that it matters.)
Remember, a few years ago most American luxury car buyers would have laughed at buying a $40,000 Cadillac. 30 years ago, they would have laughed at the idea of a $40,000 Toyota, too.
Hyundai is positioning it as a luxury car. The set of luxury features is impressive, and so is the engine. If they shoved a mediocre V8 into the Sonata and put a $40,000 tag on the hood, then it would be a joke.
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Especially when the Azera, which is priced at around $26,000 or so isn't doing so well.
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That puzzles me, because the Azera is a genuinely nice car. The biggest drawback is the styling - and of course, to many people that really matters.
On the other hand, the Genesis is larger, more spacious, more powerful, better looking (but still not good looking) and has a lot more features.