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Old 03-18-2008, 12:39 PM   #32 (permalink)
jkennedy293
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Re: Ford Announces New Corporate Slogan: "Ford. Drive One"

Quote:
Originally Posted by Rocket 88 View Post
Was Ford legally required to abandon "Quality is Job #1" since it was obviously not?
Was there a bet in Dearborn where one Ford exec said to the other, I bet you can't think of a worse slogan then "Bold Moves" and they did?
Where there cuts in the marketing budgets where we are now using kindergarteners to come up with slogans?
Did Bill Ford become upset that Pontiac outstipped Saturn for the worst tag line and thought I can play with these morons? Car? Rethink? Drive one? Please. Awful.

We build excitement!
A different kind of car company!
Standard of Excellence! (Caddy)
An American Revolution! (Chevy)
There is only one! (Jeep)
Ask the Man Who Owns one (Packard).
Because I don't give a @#$% about the enviornment and I like to play soldier! (Hummer)

OK, I'm ranting...sorry.

You forgot a few:

Circling the Drain (Chrysler)
Its a Ford...with wood grain (Lincoln)
We're still in business...for now (Mercury)
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