GM Inside News Forum - View Single Post - Ford Announces New Corporate Slogan: "Ford. Drive One"

Rocket 88 · 03-18-2008, 12:13 PM

Was Ford legally required to abandon "Quality is Job #1" since it was obviously not?
Was there a bet in Dearborn where one Ford exec said to the other, I bet you can't think of a worse slogan then "Bold Moves" and they did?
Where there cuts in the marketing budgets where we are now using kindergarteners to come up with slogans?
Did Bill Ford become upset that Pontiac outstipped Saturn for the worst tag line and thought I can play with these morons? Car? Rethink? Drive one? Please. Awful.

We build excitement!
A different kind of car company!
Standard of Excellence! (Caddy)
An American Revolution! (Chevy)
There is only one! (Jeep)
Ask the Man Who Owns one (Packard).
Because I don't give a @#$% about the enviornment and I like to play soldier! (Hummer)

OK, I'm ranting...sorry.

03-18-2008, 12:13 PM	#29 (permalink)
Rocket 88 5.3 Liter Vortec V8 Join Date: Sep 2007 Drives: '06 Saturn Vue '89 Olds Cutlass Ciera Posts: 1,314	Re: Ford Announces New Corporate Slogan: "Ford. Drive One" Was Ford legally required to abandon "Quality is Job #1" since it was obviously not? Was there a bet in Dearborn where one Ford exec said to the other, I bet you can't think of a worse slogan then "Bold Moves" and they did? Where there cuts in the marketing budgets where we are now using kindergarteners to come up with slogans? Did Bill Ford become upset that Pontiac outstipped Saturn for the worst tag line and thought I can play with these morons? Car? Rethink? Drive one? Please. Awful. We build excitement! A different kind of car company! Standard of Excellence! (Caddy) An American Revolution! (Chevy) There is only one! (Jeep) Ask the Man Who Owns one (Packard). Because I don't give a @#$% about the enviornment and I like to play soldier! (Hummer) OK, I'm ranting...sorry. __________________