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Re: Ford Announces New Corporate Slogan: "Ford. Drive One"
I personally liked "Built for the Road Ahead" but I am confident the new tagline will be MUCH more than just a tag line and will actually be accompanied by decent marketing.
Bold Moves was originally a great marketing plan, but the top brass (Mark Fields' biggest mistake to date) stripped it off the most meaningful parts leaving only the ads - meaningless ads.
Igor
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