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Old 03-07-2008, 08:48 PM   #5 (permalink)
caddycruiser
3.9 Liter V6
 
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Join Date: Aug 2003
Location: Southern Delaware
Drives: '09 Malibu 2LT V6
Posts: 755
Re: What happened to loyalty cash and "Top off" GM Card Cash?

Quote:
Originally Posted by ChebbySalesDept View Post
You have to take advantage of these things when they are valid. The ball will stay in GM's court as well as your points you missed out on.

Even if you call and beg, that extra money is gone for now.
EXACTLY. Usually the goal of all regular or new incentives and deals are to drum up extra business and specifically get a lot of the bargain hunters to finally come around.

This was especially the case with the GM card top-off. It was essentially all of January (usually around this time, I believe) to really draw all the card holders out of the woodwork and get them buying in the time they had, and really give GM good numbers to start the year off.

Rebates and other cash are just that...incentives. A lot depends on sales, and a lot also depends on wanting to keep any and all of it to the bare minimum. And things also change. Think of the newly offered 0% for 60 months on '08 full-size trucks--that ALWAYS gets people to look, and this market is dead for trucks.

The point? Things change...and sales are sales. If they were ALWAYS there, no one would care, and the price would just be lower all the time. The point is to give special times with extra "only until..." offers, and get your butt in the door.
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