GM Holden Plans Light Commercial Replacement
GM Holden
19 March 2008
www.holden.com.au
GM Holden has announced it will introduce a new light commercial vehicle later this year that will replace the long-running Rodeo.
The new Colorado range will feature many of the attributes that has made Rodeo so successful, including the choice of petrol or diesel engines, 4x4 or 4x2 models, and numerous body styles such as Single Cab, Space Cab and Crew Cab.
Current Rodeo owners will continue to be covered by GM Holden’s 3 year/100,000km warranty and Roadside Assistance for the first 12 months of ownership.
GM Holden Marketing Manager for LCV, Teresa Basile, said GM Holden is moving to a new exciting product with more details to follow in the coming months.
“The light commercial segment is a significant market for Holden and with this exciting new addition we will remain a major player with a highly competitive new entry,” she said.
“And Rodeo owners can rest assured that Holden remains committed to providing superior customer service and parts availability to the current range.”
The new Holden Colorado will be available from Holden dealers nationally later this year.
Holden To Retire Rodeo
Marton Pettendy
4 March 2008
www.goauto.com.au
GM Holden will retire its popular Rodeo nameplate within months because it does not own the right to continue to use it.
Once Australia’s top-selling light commercial vehicle name, the Rodeo badge will become history from about June because Isuzu, which manufactures Australia’s Rodeo in Thailand, owns it and will prevent Holden from using it following the formal separation between Isuzu and Holden’s parent company General Motors.
GM announced in mid-2006 that it would sell its remaining 7.9 per cent stake in Isuzu to raise about $US300 million following the US giant’s $US8.6 billion loss the previous year.
The announcement heralded the end of a successful product-sharing arrangement that began in 1971, and followed the sale of GM interests in Suzuki and Subaru parent company Fuji Heavy Industries for a total of $US2.7 billion only months earlier.
The demise of the Rodeo name will come as a marketing blow to Holden and its representative in one of Australia’s most important vehicle segments.
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