Our Future Models Won’t Be Ugly: SsangYong
Jez Spinks
27 February 2008
www.drive.com.au
SsangYong is bullish about its future and says new passenger cars and sexier styling will improve the Korean car maker’s popularity in Australia.
Chairman was first and last SsangYong passenger car to be sold in Australia, but smaller future models are likely to sell in more significant numbers.
SsangYong plans to reverse declining sales in Australia by adding passenger cars to a current range that’s dominated by 4WDs and utes.
The Korean brand last week restructured its local distribution set-up just two months after 2007’s industry sales figures revealed a second consecutive year of falling sales.
The newly formed SsangYong Motor Australia has overhauled the pricing and specification for its entire model range, and has established itself as the first car maker locally to offer diesel-powered vehicles only.
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