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Originally Posted by schmallz
I meant GM comercials in general, have you seen that 10 second Malibu clip, barely shows the car. Doesn't give us any info either.
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That's just the first round of what is going to be a HUGE marketing campaign for that car. Think they are brief, mostly because they don't want TOO many people showing up at dealers looking for the car, only to be told to come back in a few weeks. I agree there was a stint where their marketing was weak, but I think now it is going pretty well again. I think the marketing is going to get better also as they get more of the entire line upgraded to the newest platforms and such. They just don't have the cash to spend on good marketing campaigns just yet, but once all the modern platforms are out and most all models are on them and just being matured on those platforms like Toyota and Honda do, I think they will free up a lot of resources to focus on selling the good products they finally have. Just a really slow process when just in 2002, you had all products derived from mid 80's platforms that hadn't been matured and redesigned as well as the competition, and many that hadn't changed much at all since the mid 80's.