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Old 09-29-2007, 07:00 PM   #1 (permalink)
SCarFan
2.4 Liter SIDI ECOTEC
 
Join Date: May 2007
Location: South Carolina
Drives: turbocharged, 5-speed
Posts: 368
Dear GM: Keep the current Impala in production for at least another 2.5 years!

I currently own a Subaru. It's paid for. I bought it in 2004. It's a stick-shift, turbocharged. It's been trouble-free and a fun, useful ride. But I'm getting bored of it. In two or three years, I could see myself wanting a larger, more mellow, more comfortable car. AND THAT CAR IS THE IMPALA. It's my favorite sedan in GM's entire portfolio, and one of my favorite cars currently in production from ANY manufacturer.

I love the current Impala, especially in LTZ trim (now that it includes the SS suspension and StabiliTrak). The 3.9L engine is a nice piece of engineering, as is the car overall, especially considering the platform's age.

I realize the new Malibu is upon us and there is overlap with the Impala in terms of size and some features.

But I believe that there is enough differentiation between the new Malibu and current Impala in terms of styling and powertrains to keep the Impala in production.

I greatly prefer the styling of the Impala over the new Malibu. Plus, the two do not share powertrains. The new Malibu is clearly aimed to do battle with cars like the Accord and Camry, all of which come standard with 4-cylinder engines. But the Impala comes standard with a V6 (and available with a V8), so it can take on the Accord and Camry as well as other cars like the Toyota Avalon and even the Chrysler LX cars (300 and Charger). The point is that the current Impala is a truly proven, versatile competitor that can continue to do battle in several segments over the next few years.

The new Malibu and current Impala might be cross-shopped occasionally, but who cares? Again, they're different enough that the threat of "internal competition" or "cusomer/dealer confusion" or "cannibalism" will turn out to be relatively insignificant, as long as you manage the two models competently with proper promotion. Who knows, the current Impala might continue to be a strong seller, and consumers might even prefer the current Impala over the new Malibu! Don't make a hasty decision to cancel the Impala unless sales absolutely tank within the next 12 months. If you're not planning to introduce a Zeta-based Chevy sedan until mid-2010 for the 2011 model year, then please keep the current Impala in production through spring of 2010.

GM, I think you might be mistaken if you think the new Malibu is a 1-for-1 replacement for the current Impala. The current Impala has been a sales success; do not underestimate its ability to be competitive in the coming years!

Thank you.
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Last edited by SCarFan : 09-29-2007 at 07:14 PM.
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