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Re: Commentary: UTE in the US = Failure
As an owner of the GTO I can fully attest that the GTO was never going to be a "hit" in GM terms. There aren't enough folks out there willing to pay $30K for a gas guzzling, stiff riding, small trunk having road rocket with high insurance premiums and absolutely awful wet road/snow traction. Don't get me wrong - I LOVE MY CAR - it's the only GM vehicle I have ever considered buying. The GTO sales should have been compared to the sales of the M3, Porsche Boxter or similar single focused, limited utility vehicles.
The new El Camino should be viewed in a similar light. 10,000 - 15,000 units per year is pretty darn good for a limited utility vehicle like this. You want 100,000 units per year, then stick to mass appeal vehicles like sedans and SUV's. Bravo to GM for introducing the occassional car that is not a mainstream, 100,000 unit vehicle. It shows they have a pulse and maybe they might get lucky and have a sleeper hit on their hands.
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